Increasing Conversions With the Help of Intelligent Testing and Tracking
The most effective way to boost conversions is to implement testing because there actually is no other optimization method. This genuinely is the only way to enhance conversion rates all across the board. You can employ testing to boost any sort of conversion from a sale to an optin. Online business owners who employ testing use it chiefly on sales pages and squeeze pages, but it could be used on any page on a website. You will observe that majority people start with the headline because it is very important.
Performance improvement evaluation is a practice that not many Internet marketers do. If you want better performing websites and copy of any type, then this is what you have to do. You can use testing to boost any sort of conversion from a sale to an optin. You could test landing and squeeze pages, website sales copy, sales letter copy, preselling copy, videos on squeeze pages, and a host of other things. Every element of a site page, such as the heading, may also be tested individually. The principle is very easy to grasp because many people will only be performing A/B split testing. Keep on reading and you are going to find out more about testing your websites and also utilizing tracking.
There are some important considerations before you get started with testing your copy. Veteran online marketers are going to right away think of tracking when someone brings up testing. You need to have a good tracking script installed so you can register when anyone clicks on a link. You do not need tracking on squeeze pages, although it may be nice to find out how many actually click on the link. Otherwise, you can quickly get free and paid-for scripts, and Google Analytics is a very good script if you decide to use it.
It is important to realize that very few people write the highest converting content the very first time it is produced. Website designs can feature design flaws that can truly hurt your conversion rate. You may not believe this, but professional copywriters oftentimes do not get it right with any new piece of copy. Hopefully you realize that there is a very clear and compelling need to test everything for the highest possible conversions attainable. We believe many online business owners fail to do this because they simply do not know, or they are simply too lazy to do it.
For A/B split testing, you need to make use of what is referred to a URL rotator script. This is usually a PHP based script that requires appending the dot php file extension at the end of the page URL undergoing testing. Then you merely upload version 1 and version 3 of the webpage, so they can be rotated, and start delivering traffic to it. Be sure you only modify one thing such as the title, for example. Also, you must only perform one modification so you will find out what caused any changes in your conversions. You can test several things at once with the help of the Taguchi multivariate testing, but that is somewhat complicated for most all online marketers.
I needed to improve my results with a sales letter that I was sending traffic to from PPC ads. The very first time I began promoting it, the letter managed to convert sub-1%. I was able to take the conversion rate to roughly 7% with PPC traffic which is extremely difficult to accomplish. Hopefully you distinctly see that testing and optimizing all you have will certainly work out for you.Should you be searching for a lead generation model for online marketing you must watch this awesome short video by going here - http://youtu.be/SYXFQ4qjxCk. You might also find Does Advocare work?HowWill AdvocareAdvocare Network Marketingwork for me? very helpful.